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UROS PREDIC
Multi-disciplinary strategist fusing creative innovation with insights-driven strategy to shape future-forward brand experiences
![](https://static.wixstatic.com/media/9cec8b_3fb5ed56443241f8b7d4560a5f860071f000.jpg/v1/fill/w_942,h_530,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/9cec8b_3fb5ed56443241f8b7d4560a5f860071f000.jpg)
ABOUT ME
To break the rules,
you must first master them
What started as a relentless curiosity towards innovation, entrepreneurship and human psychology has evolved into a research driven, strategically based career.
40
Clients
15
Industries
11
Years of experience
CLIENTS
Select clients
![google-logo-black-transparent.png](https://static.wixstatic.com/media/9cec8b_8c62c08486cc4eab835d2de923f0054b~mv2.png/v1/fill/w_101,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/google-logo-black-transparent.png)
![ikea-black-and-white-logo.png](https://static.wixstatic.com/media/9cec8b_68a48e1def984630984fcf5b54a0c0eb~mv2.png/v1/crop/x_118,y_221,w_772,h_188/fill/w_140,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ikea-black-and-white-logo.png)
![3m-logo-black-and-white.png](https://static.wixstatic.com/media/9cec8b_af1bf18f6da349279fa683dccb2bda77~mv2.png/v1/fill/w_60,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3m-logo-black-and-white.png)
![Absolut-Vodka-Trademark-logo.png](https://static.wixstatic.com/media/9cec8b_6476e1fb38094ebab4baafac4fc7874f~mv2.png/v1/crop/x_0,y_220,w_880,h_244/fill/w_162,h_45,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Absolut-Vodka-Trademark-logo.png)
![bucherer-logo-black-and-white.png](https://static.wixstatic.com/media/9cec8b_47c8a73579794a0ba92bd71302f13e51~mv2.png/v1/crop/x_0,y_542,w_1280,h_196/fill/w_222,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/bucherer-logo-black-and-white.png)
![tag-heuer-logo-black-and-white-3.png](https://static.wixstatic.com/media/9cec8b_434ca4f9d445418a89c4157aa0051029~mv2.png/v1/crop/x_320,y_506,w_932,h_183/fill/w_173,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/tag-heuer-logo-black-and-white-3.png)
![titleist-logo-png-transparent.png](https://static.wixstatic.com/media/9cec8b_8b3be0fcb5764a389cf019cff8ee7ae5~mv2.png/v1/crop/x_0,y_900,w_2400,h_624/fill/w_154,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/titleist-logo-png-transparent.png)
![naked-nutrition-logo-informed choice.png](https://static.wixstatic.com/media/9cec8b_287d0e5d480a44b88cdea12563c7cf7a~mv2.png/v1/fill/w_120,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/naked-nutrition-logo-informed%20choice.png)
![lg-logo-black-and-white.png](https://static.wixstatic.com/media/9cec8b_29f38346b72740ac9a69a7b25ba0ab55~mv2.png/v1/fill/w_82,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/lg-logo-black-and-white.png)
![pepsi-logo-black-and-white.png](https://static.wixstatic.com/media/9cec8b_5e1ff679a1d04a4198a7555d61c0357f~mv2.png/v1/fill/w_118,h_45,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/pepsi-logo-black-and-white.png)
![Medtronic-Logo_edited.png](https://static.wixstatic.com/media/9cec8b_220d3b0e1d2842a69a9d06dda9d98c30~mv2.png/v1/fill/w_170,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Medtronic-Logo_edited.png)
![sageglass-logo-min_0.png_edited.png](https://static.wixstatic.com/media/9cec8b_833a6d0774c947d7984287cb535820d2~mv2.png/v1/fill/w_178,h_45,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/sageglass-logo-min_0_png_edited.png)
![Apple-Logo.png](https://static.wixstatic.com/media/9cec8b_1aad3f9b62ec4f0ba75219948e52c36c~mv2.png/v1/crop/x_249,y_100,w_3341,h_2009/fill/w_67,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Apple-Logo.png)
![best-buy-logo-black-and-white.png](https://static.wixstatic.com/media/9cec8b_94fdca08cc934fd193b780ddaf43485e~mv2.png/v1/fill/w_77,h_77,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/best-buy-logo-black-and-white.png)
![](https://static.wixstatic.com/media/9cec8b_16da884112a64cc4be37d9775f10f1f4f000.jpg/v1/fill/w_942,h_530,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/9cec8b_16da884112a64cc4be37d9775f10f1f4f000.jpg)
WHAT I DO
From rigid structures to organic breakthroughs
I specialize in demolishing the rigid structures that limit brand potential. Through a powerful blend of data-driven strategy and creative storytelling, I craft experiences that exist at the intersection of brand innovation and human connection.
Brand
Strategy
Customer
Experience
Retail
Design
Digital
Marketing
MY PROCESS
I use
to develop
that create
![Samsung-SmartThings-app-ripoff.jpg](https://static.wixstatic.com/media/9cec8b_3269e55720d348a08d61926b0dd56fe3~mv2.jpg/v1/fill/w_600,h_400,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Samsung-SmartThings-app-ripoff.jpg)
Samsung SmartThings
How do redefine how people experience SmartThings?
Coming soon >
Bucherer
How do we reimagine how people shop for luxury watches?
Coming soon >
![](https://static.wixstatic.com/media/9cec8b_84d7617a13f34a2794645c3bcb67aa44~mv2.avif/v1/fill/w_600,h_400,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/9cec8b_84d7617a13f34a2794645c3bcb67aa44~mv2.avif)
![](https://static.wixstatic.com/media/9cec8b_48823e870b7a4663a92c6df90dba6004~mv2.webp/v1/fill/w_600,h_400,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/9cec8b_48823e870b7a4663a92c6df90dba6004~mv2.webp)
Soundcast
How do we reposition a consumer audio brand?
Coming soon >
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